If you need any help with your social media advertising, influencer marketing or other aspects of your social media. Napapijri, part of the vf group, hired duffy agency to help them use social media more strategically in an effort to accelerate brand awareness and develop their online audience. Check out our case study on how social media increase sales for a deeper understanding. Hell, the social fresh conference series has used it in our marketing since day one. Nucleus found moving to a standardized platform enabled jetblue to increase productivity, spend less on routine campaign development and execution fees, focus its agency investment on more strategic. Marketers originally thought that facebook, youtube, and twitter would let. Pdf social media marketing strategy a case study of an italian. Social fresh and myself have been just as big of a culprit as anyone. We invite you to explore our customers success stories. Introduction social media campaigns have been evolving in india.
Jetblue deployed salesforce buddy media to have a more streamlined and flexible way to create and execute on social media marketing campaigns. You can download them by adding your email across each case study and you will receive a link to. Although intended for cdc divisions, the content of this document is also applicable to any organization looking to utilize this communication tool. Heineken and james bond franchise have been partners since 1997 in producing thrilling marketing campaigns that cover breathtaking tv commercials, smart product placements as well as stunning technologydriven social media. Case study on use of social media in general election india 2014. The campaign received 5,000 tweets on the first day and went on to reach 50,000 by the end. Apr 28, 2015 lee odden of toprank marketing focuses more on the content marketing side and provides 11 b2b content marketing case studies. These are case studies across varied services delivered from our end for industries in different countries.
Rescue wanted to promote their range of natural remedies, with a focus on driving awareness about the products, and driving product trials. Using social media for social viral campaign a case. The pdf case study reads like a compelling news article, including. Successful digital campaign case study duffy agency. Using social media for the prevention of violence against. I hope by reading these five social media marketing case studies it has spiked some inspiration.
Top social media marketing case studies digital vidya. The biggest and the most happening carnival of india has taken over the nation by storm yet again. Coke is it cocacola emily tackett northeastern university 2. O2 is the commercial brand of telefonica uk limited and is a leading digital communications company. Adidas on facebook cricket based social media marketing case study read case study 14. Hdfc bank on social media how they listen customers on twitter read case study 17.
Increase fan engagement to build a dedicated facebook community. For example, you might need to have documentation for how to run a pr, social media, or paid advertising campaign. There you have 5 successful social media campaigns. Brands have moved from doing simple photo contests to incorporating technology to market themselves. These are mainly our digital marketing and social media services related case studies. It was one of the first examples of combining tv advertising with social media to great effect. Thus, the unawareness of politicians regarding the potential that social media had in building dialogue. Apco, airlines for america stave off federal tax initiative with highflying education, lobbying and media campaign january 7th, 20 by scott van camp to voice opposition to a proposed airline tax, a4a needed to educate members of congress and mobilize airline employees and consumers about the implications of these proposed taxes. Check out this section to know more about smm case studies. The campaign s proclivity to online advocacy is a major reason for his victory1 exhibit 1. These free social networks are perfect for marketing on a budget.
Who is cocacola cocacola has over 3500 products in over 200 countries most. Use of mass media campaigns to change health behaviour. Case studies on the political power of social media 145 this study. Get this free report and never miss another great article from social media examiner. We help thousands of enterprise, agency and small to medium sized businesses manage and improve social. Over the past few decades, media campaigns have been used in an attempt to affect various health behaviours in mass populations.
Back then you could find the company on facebook, twitter and youtube. The campaigns proclivity to online advocacy is a major reason for his victory1 exhibit 1. As an integral part of its asia pacific ventures and business expansion strategies, sony corporation established the indian subsidiary on november 17, 1994. For example, a recent survey on social media usage in fortune 500. Coachella 2016 marketing case study free pdf download. The impact of online social networks on health and health. A significant majority of people with access to the internet are active participants in these sites. Lets have a look at the social media channels used by heineken. Their venture into the field of telecommunication took place. Pdf industries have been comfortable in incorporating social media as part of their marketing strategy tools. For this reason, i have put together my top 5 social media campaigns. If these 5 case studies arent enough for you, susan hallam has also described a series of very practical b2b case studies.
It takes a lot of hard work and planning to make a campaign successful. Yet something was missing the hard business case for social media. This guide will walk through how to create a social media case study for your. Advertising evaluation case studies a variety of significant and wellstudied social advertising campaigns in fields other than energy are examined using a case study approach. How to create a social media marketing strategy in 8 easy. Axe facebook marketing case study read case study 15. How to create a social media marketing strategy in 8 easy steps. The teams are fighting day after day, turf after turf, just for that. Such campaigns have most notably been aimed at tobacco use and heartdisease prevention, but have also addressed alcohol and illicit drug use, cancer screening and prevention, sexrelated behaviours, child survival, and many other healthrelated issues. To do so, they promoted a, buy one, get one free, coupon with the help of the clever influencer marketing agency. The canvas print maker wanted to drive brand recognition and establish a presence on facebook to. Define the social media strategy and objectives for the whole company, draft a social media playbook, and set up new ways of working.
Cocacola social media case study linkedin slideshare. Using social media for social viral campaign a case study m. You can download them by adding your email across each case study. In summary, the research shows that across 5 verticals auto, cpg, retail, finance, media. Working paper 6 using social media for the prevention of violence against women 7 working with the media when working with media, whether it be engaging with traditional and or using social media in your campaign, there are a number of ethical considerations that need to be factored in. We help thousands of enterprise, agency and small to medium sized businesses manage and improve social relationships. Pdf case study on use of social media in general election. Even outside of a campaign, it is recommended that partners to be contacted for advice on how a campaign can become more creative and more effective by using social media items.
These examples simply speak to just how valuable social media marketing can be and what a big difference it can make in lead generation, brand awareness, and sales. Theres often a set date range for the campaign and accompanying. That gave hartleys a 146 per cent engagement rate and doubled the brands follower count. Get inspiration for your next case study with these successful examples from real brands. And yet only 18% can measure the roi of public relations, 24% can measure the roi of search engine optimization, and 26% can measure the roi of social media. According to marketing profs, 82% of marketing executives say that they expect campaigns to be measured. Pdf the case looks at the social media marketing experience of akash gautam training solutions agts.
Aug 30, 2010 as early as 2008, networking giant cisco was well along in its social media evolution. Lee odden of toprank marketing focuses more on the content marketing side and provides 11 b2b content marketing case studies. Malathi sriram case introduction social media burst big time, on the marketing scene some four years ago with twitter. Obamas campaign garnered 5 million supporters on social.
After switching to fair trade produce, ben and jerrys launched a clever twitter campaign to help drive awareness. The launch of a new router using only social media would provide the. Typically, this means doing a direct response click and buy advertising campaign over 3 6 months. The ability to access and disseminate information through digital communication networks e. To give you a broader picture of the worlds brewing scene, here are other top market players facebook figures. They cover all the social media platforms through their smart posts resulting in a huge massive fan following over each social. A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. Whereas social media advertising is centered around a shortterm strategy to generate leads and sales. Obamas campaign garnered 5 million supporters on social networks. Campaign objectives create awareness maximize the reach of the theatrical trailer and other promotional videos. Social media includes social networking sites, blogs and micro blogs, online forums, discussion boards and groups, wikis, socially integrated text messaging. How mahindra two wheelers used social gaming for its brand brand name mahindra two wheelers limited agency wat consult objectives to launch the unique mahindra centuro in a market cluttered with two wheelers. Jan 16, 2014 a case study conducted by six stellenbosch university usb mba students on the use of social media for the dove real beauty campaign. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext.
Heinekens most popular social media platform is facebook, with an impressive number of over 20 million likes. Social media marketing can help with a number of business challenges. How heineken uses social media case study brand24 blog. The problem is, most case studies out there are little more than a couple descriptive paragraphs about a few tactics.
How to write a social media case study with template sprout. A case study on topics, categories and sentiment on a. Social media marketing case study linkedin slideshare. Social media guidelines and best practices cdc pdf pdf 250kb is a cdc document highlighting tips and recommendations for the effective use of twitter.
A case study in social media misuse fyre fest shows us the power of social media marketing but also the inherent danger. Social media case studies 5 social media case studies sony mobile india over achieved 2 million fans through social media sony india pvt ltd. These great content is a result of a high budget and a lot of planning, especially the smartly made vines and various running social campaigns. Divided into three sections, the political power of social media,using social media in electoral marketing, and social media in mobilizing people for riots and revolutions, the international case studies will be interesting to political and social scientists, as well as students of the social. Thus, the unawareness of politicians regarding the potential that social media had in building dialogue, communication, relationships or in receiving feedback from voters, eventually led to the preponderant use of twitter as a means. It takes a lot of hard work and planning to make a campaign. Social media in politics case studies on the political. Perhaps most importantly of all, sales increased too.
A case study conducted by six stellenbosch university usb mba students on the use of social media for the dove real beauty campaign. Asian paints tag a holi friend campaign on facebook read case study 16. Partners are able to assist in the development of useful websites, can help to improve the characteristics of social media, to develop promotional campaigns and, in. Hdfc bank on social media how they listen customers on twitter read case study. Nokia has its presence in various industries like rubber, cable, forestry, electronics etc. Keep these takeaways in mind when planning your next campaign. Using social media for the prevention of violence against women. Plan and execute their social media strategy for mwc17. It guides your actions and lets you know whether youre succeeding or failing. Using social media for social viral campaign a case study.
The campaign was shared by aware, an ngo in chennai. Like most companies, cisco knew it was benefiting from social media, but it couldnt prove it. Revolution messaging, a fullservice political digital agency, was founded to support those strategies, developing multichannel promotional campaigns and tactics for clients such as member organizations, political entities, and nonprofits. The campaign also encouraged promoting candidates on social channels. Social media was supposed to usher in a golden age of branding. The research was then rounded out with three case studies from research now on retail, finance and media, each of which involved a mix of digital and traditional media. Case studies of successful social media marketing 1 abstract in recent years there has been a tremendous increase in the growth and popularity of social media networks. If you need any help with your social media advertising, influencer marketing or other aspects of your social media strategy, feel free to contact us.
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